FASHION , DESIGN
Elie Saab to open first London boutique
Designed by architectural design agency RDAI
Elie Saab is opening its first flagship store in London. The luxury fashion label has recently opened two retail outlets in Paris, and is about to set up its first flagship store in London. The 800 m2 store, extending over four levels, will be inaugurated during spring 2016. It will be located at 24 Bruton Street, in the heart of the prestigious Mayfair district, as the Lebanese designer's label announced in a press release. Meanwhile, the Elie Saab shop in Harrods is also on the move; it will be relocated from the International Designer section to the larger Superbrands area. Designer Saab has teamed up with architecture studio RDAI on the project, creating the same luxurious and feminine modern ambiance displayed in the brand's Paris and Dubai stores. The London flagship store will showcase Elie Saab's ready-to-wear collections, accessories and fragrance lines, as well as the designer's third haute couture salon after Beirut and Paris.