ART , DESIGN

Pantone Releases 2 Colors Of The Year For 2016

Rose Quartz and Serenity

BN-LN077_1202FA_M_20151201160641

For the first time ever, Pantone has released not one but two colors of the year for 2016 -- Rose Quartz and Serenity. The choice of color of the year is "a symbolic color selection; a color snapshot of what we see taking place in our culture that serves as an expression of a mood and an attitude. " In many parts of the world we are experiencing a gender blur as it relates to fashion, which has in turn impacted color trends throughout all other areas of design. This more unilateral approach to color is coinciding with societal movements toward gender equality and fluidity, the consumers’ increased comfort with using color as a form of expression which includes a generation that has less concern about being typecast or judged, and an open exchange of digital information that has opened our eyes to different approaches to color usage." Leatrice Eiseman, Pantone's executive director, said in the statement. Pantone determines its color of the year after surveying fashionistas and insiders in pop culture, including movies and music. The announcement is one the fashion and design industries watch closely, as the colors are guaranteed to rule our homes and wardrobes for the next year.

 

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