Rihanna’s 8th Album To Be Released This Week
With a Theatrical Campaign
Rihanna's long-awaited eighth studio album Anti is reported to be exclusively released on Tidal this Friday 27 November, with a full release a week later on 4 December. For the promotion of the new album Rihanna and Samsung, with which Rihanna signed a $25 million dollar contract, have collaborated with immersive theatre company Punchdrunk on a new app. The app ANTIdiaRy.com that was launched during the American Music Awards, allows the users to explore Rihanna's world through their smartphones. Three videos were already released as part of the campaign, in one of which we see white-painted bedroom where adorable kids draw on the walls and play with a piano and the other, a children's drawing has been placed to perhaps indicate the presence of a physical key to unlock part of the project. For more go to ANTIdiaRy.com on your mobile or follow the hashtag #ANTIdiary or the Twitter and Instagram accounts @IAmTheKeyHolder.