FASHION

Burberry To Unify Its Three Lines

Prorsum, London and Brit under single label: “Burberry”

burberrylabel-l

Burberry today announces plans to unify its Prorsum, London and Brit collections under a new single ‘Burberry’ label. The transition will be phased over the course of next year, becoming one fully unified label by the end of 2016. The new brand, known simply as Burberry, emphasizes the company’s British roots and underscores that all products are designed and developed in London, Chief Executive Officer Christopher Bailey told to reporters. We believe this will make it simpler and more intuitive for our customer,” Bailey said. “This is certainly not cosmetic. It is a huge change.” Bailey also unveiled plans to build a new manufacturing and weaving facility in Leeds, England. Work on the new site is due to begin next year and be completed by 2019 at an initial cost of 50 million pounds ($77 million). The facility, which will produce Burberry’s trench coats, will employ more than a thousand people.

 

WE LOVESHOPPING

SHOPOUR STYLE

SUBSCRIBETO OUR NEWSLETTER NOW

WHATWE LOVE

INSTAGRAM@luxuryshoppers

Luxuryshoppers Instagram Photo
Luxuryshoppers Instagram Photo
Luxuryshoppers Instagram Photo
Luxuryshoppers Instagram Photo
Luxuryshoppers Instagram Photo
Luxuryshoppers Instagram Photo
Luxuryshoppers Instagram Photo
Luxuryshoppers Instagram Photo
Luxuryshoppers Instagram Photo
Luxuryshoppers Instagram Photo

EVENTCALENDAR

theLS LIST

Mehry Mu Showroom

VIEW THE LIST

Kwanpen Store @ Zorlu Center

VIEW THE LIST

Welcoming “The List”

VIEW THE LIST

TOP 5 STREETSTYLE BLOGS

VIEW THE LIST