FASHION

Mytheresa.com X Balenciaga Fashion Film

Une Incroyable Excuse

 

Online fashion retailer Mytheresa has collaborated with Balenciaga to come up with a fashion short called Une Incroyable Excuse which means An Incredible Excuse in English.

Directed by Danny Sangra and filmed at Caviar Kaspia in Paris, the film is a two-minute feature of three young French ladies who meet up for lunch. The whimsical story features exclusive pieces from the runway that are now available at mytheresa.com.

Justin O’Shea, the site’s buying director, “The idea of this industry being fun is something I feel strongly about, and that was the starting point behind the choice of director, Mr. Danny Sangra, for this cinematic project.” Sangra, a Central Saint Martins graduate, is also an artist, illustrator and photographer. Set in one of Paris, most renowned culinary haunts, Caviar Kaspia, and contrasted with the refined, strict elegance of Balenciaga’s fall 2015 collection, the film highlights how fashion can be humorous without losing its glamorous edge,” said O’Shea.

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