Dior Spring/Summer 2016 Ad Campaign
Last Collection of Raf Simons
Dior tapped photographer Patrick Demarchelier to shoot its new spring/summer 2016 ad campaign. Patrick Demarchelier shot a cast of young models, Sofia Mechetner, Roos Abels, Staz Lindes, Maartje Verhoef, Grace Hartzel and Binx Walton, in a series of group portraits that Dior described as “an homage to femininity, glamor and modernity.” The girls appear sporting Dior's SS16 designs, which were former creative director Raf Simons' last for the brand. A few final details, the windy hair was accomplished by Duffy, and makeup was done by Peter Philips.